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November 9, 2016
09
Nov

3 reasons for solicitors to take the online marketing of their practice seriously

As a solicitor, it goes without saying that your job is a highly demanding and responsible one, for which impeccable specialist knowledge is needed at every stage of your relationships with your clients, to whom you will wish to provide the best service, whatever their specific circumstances. The legal profession is a niche and vitally...
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09
Nov

Why a template based website will never grow your food business

If you are just setting up a new food and drink brand or are looking to grow your existing one, getting the right website design is essential to ensure that you stand out from the crowd. A free website builder can provide you with a basic online presence, but is it enough if you’re looking...
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09
Nov

Why brand psychology and strategy is fundamental to empowering your marketing activities

When you are looking to build a successful brand for your business, you may be tempted to leave the hard work to a web development company. To create an effective brand strategy requires delving deeper and attempting to understand the psychology of your clients and customers, which will help you improve the effectiveness and ROI...
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09
Nov

Increasing your ecommerce website’s profitability

For selling your products online, an ecommerce website is the most obvious solution. However, maintaining your online brand and enticing customers to make a purchase can often be more challenging than launching the site in the first place. To offer a helping hand, here at Futura, we’ve decided to outline five of the best ways...
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09
Nov

Choosing the right web design company for your business

Selecting the right web design company for your business’s website can be a challenge. With thousands of agencies and marketing organisations across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially if you lack web design or digital content experience. There are, however, some telltale signs of...
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09
Nov

Why it takes more than designers and code to build a profits driven website

A business driven website should be much more than pleasing to the eye. As well as delivering your key brand messages, your website should be effective at generating sales and inquiries and opening up your business to wider opportunities across the globe. Suitably professional web design is essential to ensure the best quality business website, but...
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09
Nov

9 Reasons Why Your Website Is Not Growing Your Business

Your company website should be your star sales performer and fee earner.  It should generate valuable enquiries on a weekly basis, open up your business to global opportunities and attract the kind of lucrative clients, whom you would not necessarily meet via word of mouth marketing or your existing business networks. Your website needs to be...
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09
Nov

Why Your Business Needs A Responsive, Mobile Friendly Website

In the not so distant past, any business that wanted to generate leads via the internet just needed to have a well branded, business driven website that was built for desktop computers and laptops. With the incredible growth in the use of mobile devices, such as smart phones and tablets to locate products and services,...
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09
Nov

How a subtle, authentic and sincere brand strategy can win the day for your business

Shouting the loudest isn’t necessarily the best way for your business to grab attention says Rahul Katrak of strategic ebusiness and marketing consultancy, Futura.  A more subtle and sincere approach will enable you to stand out from your competitors and will create a more robust, enduring brand position for your business. We live in an...
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09
Nov

A “No Nonsense” Business Strategy For Your Restaurant That Will Win New Customers & Bring Back Existing Ones.

The team at Futura love good food so its not surprising that we’ve developed a niche in creating brand identities, websites and online marketing plans for a range of restaurants, bars and catering businesses. Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real...
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09
Nov

Why Digital Marketing Spells Win-Win For Your Business

If there’s one word that summed up 2011 for many small businesses, it was RECESSION. The tough economic times we were faced with have taken a direct hit on many SME’s across a range of industries. Higher unemployment and reduced consumer spending translated into lower budgets, resulting in profit margins and revenues plummeting for many...
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