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Why a template based website will never grow your food business

If you are just setting up a new food and drink brand or are looking to grow your existing one, getting the right website design is essential to ensure that you stand out from the crowd. A free website builder can provide you with a basic online presence, but is it enough if you’re looking to achieve long-term business growth?

Here are three reasons why the answer to that question is “no”.

You will be unable to personalise it fully

 Flaunting your brand’s creativity is essential in food & drink web design – it’s what’s going to leave a lasting impression on your customers.

Cookie-cutter templates can be used by anyone and are incredibly simple to use, but on the other hand, apart from adding your own text and images, you will only have a limited number of features from which to choose.

Such templates do little to give your brand a truly distinctive online presence, which is why it could be worth looking into a bespoke web design package from Futura.

Not all of them respond to digital technologies

 Getting your website ‘live’ is a great start, but you need to think about how it will look when it’s  accessed by visitors ‘on the go’. After all, many people are now turning to mobile platforms to browse and compare brands.

Many website builders are designed squarely for desktop use, and you may have to pay a premium for a digital upgrade. If you just stick to the free versions, your website may look clunky and become unresponsive when accessed on any device smaller than a computer or laptop.

They cannot create a great user experience

 For your food and drink website to generate leads and sales, you need to give your audience an effective user journey. This requirement is very hard to achieve with website builders, because they do not take the specific needs of your business into account.

You will need a truly clear, efficient and robust navigation system that quickly takes the customer to the exact information they’re looking for – and many website builders lack the technological muscle to create one. Personalised calls-to-action are also great for food and drink websites, such as when the user is asked to enter their details to receive discounts.

To ensure that these techniques are applied to the highest standards and in ways that suit your business requirements, it’s a lot easier to work with a web designer from the start. You will be able to convey your ideas and receive detailed feedback without being constrained by a simple and limited website builder.

So, why wait any longer? Get in touch with Futura today, and your business will soon be able to benefit from the most distinctive and innovative services in food & drink web design.

About the author
Rahul is the Creative Director and Co-Founder at Futura, overseeing all creative output from the studio. With an execellent eye for detail, he solves problems with clear & simple design.


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