Whether you’re starting up a new food and drink brand or eager to grow, we need to understand the opportunities and challenges that your business faces and identify how we can best capitalise on them to achieve long term growth and expansion for your brand. Our food and drink consulting services will help benchmark you against your competitors, identify your USP and segment retail and trade audiences that your website and marketing activities need to be focussed on.
Your food or drink brand needs to stand out and connect emotionally and visually with retail customers and trade buyers, by investing in a well thought out brand strategy and a striking and differentiated brand design that is applied to your logo, product photography, sales materials and most importantly your website. We will ensure that every piece of your branding collateral not only looks stunning but also sells persuasively, converting interest into loyal customers!
From getting your food brand seen in Google, to email marketing, retail promotions, Linkedin business development and social media strategies, we can help your food brand connect with your target customers faster than it would without us. We will take a bespoke approach to understanding your food & drink brand’s marketing needs and planning campaigns with you that get people taking about your brand, driving sales and creating a real return on investment.
“Futura are intelligent, highly creative, commercially driven and strategic to their core."
“The whole team’s passion, talent and results-driven approach for our food business has been phenomenal”
“Futura are the kind of company you don't want your competitors to find out about”
We will ensure that all your branding material maintain a clear focus, differentiating your food & drink brand from your competitors with a visually stunning brand identity, underpinned by a clear unique selling proposition that captures the attention and imagination of your target customers. Our branding services include:
● Identifying your unique gap in the market
● Articulating your brand benefits visually and verbally
● Stunning food & drink logo design
● Product and mood shot photography
● Design of trade buyer and distributor presentations
● Design of retail point of sale materials
Our websites for food & drink brands are not only stunning online experiences, they create excitement, engagement and will drive consumer purchases and trade inquiries. We will convert your website from an online brochure to a sales powerhouse that will be the pivot of all your marketing activities. Our food and drink websites feature:
● Bespoke designs that align with your restaurant concept
● Mobile & tablet friendly websites for maximum reach
● Website journeys that increase inquiries and sales
● Content strategy to promote intrigue, engagement and repeat visits
● A user journey geared towards the information needs of retail customers and trade buyers
● Data capture for you to market and sell your products
● Search engine friendly coding to gain high google rankings
By clearly identifying your target markets for trade and retail customers, we will work with you to create a sales driven marketing plan that reaches out to each of them creating sales, loyalty and repeat purchases. Our food and drink marketing services include:
● Ensuring your website ranks well in Google (so that retail customers and distributors can find you)
● Email marketing to encourage repeat purchases of your products
● Social media marketing to build engagement and “brand buzz”
● Linkedin sales and business development services
● Trade exhibition promotion strategy
● Strategic partnerships with retailers, distributors and other food brands that we work with.