Selecting the right web design company for your business’s website can be a challenge. With thousands of web design agencies and marketing companies across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially as commissioning a website for your company is something that is only done every few years in a fast-changing digital space.
There are, however, some telltale signs of whether a web design company is capable of creating a website that will mereley “look good” or will actually grow your business. Here at Futura, we have outlined some of the key skills and experiences your chosen web design agency should have.
Business Acumen
Working with a company that has a strong track record of growing businesses is essential; without that past experience and the associated business growth skills, they may not be able to effectively understand your goals and objectives for your company.
Choose a company that can help you to implement a strategic campaign for your website, whether that involves sign-ups, data or visitors, as an attractive-looking website alone isn’t going to generate the leads that you need.
Search engine optimisation
If you seek to maximise your site’s likelihood of appearing prominently on Google and other search portals, search engine optimisation is a key skill that you should consider when choosing a web design company.
Although you might hire a dedicated SEO agency to specifically deal with your SEO and content marketing needs, an SEO-ready website design can save time and money. Ensuring that your site is easy for search engine spiders to navigate, for example, can really pay off in the long run.
Brand strategy
Your business’s website could be your first and (for that matter) last point of contact with a given potential customer. It is therefore essential that your chosen web design agency understands brand strategy and how it dovetails with the design of your site. They should be able to work with and shape the USP and selling messages that your new site need to convey to the wider world through its design?
Customer service skills
When you allow an agency to assume responsibility for the design of your firm’s new site, communication becomes all the more important. When selecting a web design agency, make sure they offer a customer service that you can rely on. Will they be able to make changes to your website at the top of a hat, or will they be difficult to reach?
Sector experience
It is helpful, wherever possible, to work with a web design agency that knows everything about your business’s sector. That way, they’ll be able to design and develop your site in a way that suits you and your target audience. Sector experience required to design a website that will deliver results and allow your business to compete.
Make sure your business is equipped to succeed online. Get in touch with our experienced web design professionals about a site design that will help to maximise the return from your organisation’s online activities.
