Search Engine Optimisation (SEO)

We will perform a detailed analysis of your website and its key content pages to determine how well your site is complying with the various search engine algorithm attributes. This analysis helps to identify macro and micro problems that result in poor rankings and low visit-inquiry conversions from search engines. Each identified problem will include an explanation of the problem and specific recommendations on how to address it.

This research is the base for all other search-engine-marketing efforts and is one of the primary areas which need attention. We will research the optimal keywords
for your campaign to focus on. These will be phrases that not only bring in qualified and motivated traffic but which are being overlooked by your competitors.

Based on your target audiences, campaign goals and chosen keywords, we will work with you to create a content strategy and plan that not only assists with link building but also adds value to your email marketing strategy and social media channels.

Our writing team is not only trained in copywriting and journalism, but also in research. This skill should not be underestimated as it allows our writers to quickly learn a business and its industry, bringing understanding, depth and insight to the copy.

The number and quality of inbound links is one of the key indicators that Google takes into account when determining a website’s rankings. This makes a link building campaign essential in establishing and maintaining your search engine rankings.

Through a combination of competitor analysis and creative thinking, we brainstorm and create a link building strategy from diversified sources that will establish your website as an industry leader and generate the incoming links needed to rank your website well in organic search listings. We only build clean links that will be respected by Google.

On a monthly basis, we will delve into your Google analytics to analyse your website's most-relevant response, traffic entry points, paths through site, stickiness/page-view ratio, and the visitor-to-inquiries conversion rates. Based on the analytics, we will make recommendations on your SEO strategy to improve your website content and usability.