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INSIGHTS & ADVICE

We publish fortnightly articles that will help you achieve strategic growth for your business. Browse through our latest articles below and if you don’t want to miss out, join our mailing list to get our business growth advice sent directly to your inbox.

Selecting the right web design company for your business’s website can be a challenge. With thousands of agencies and marketing organisations across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially if you lack web design or digital content experience. There are, however, some telltale signs of...
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A business driven website should be much more than pleasing to the eye. As well as delivering your key brand messages, your website should be effective at generating sales and inquiries and opening up your business to wider opportunities across the globe. Suitably professional web design is essential to ensure the best quality business website, but...
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Your company website should be your star sales performer and fee earner.  It should generate valuable enquiries on a weekly basis, open up your business to global opportunities and attract the kind of lucrative clients, whom you would not necessarily meet via word of mouth marketing or your existing business networks. Your website needs to be...
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In the not so distant past, any business that wanted to generate leads via the internet just needed to have a well branded, business driven website that was built for desktop computers and laptops. With the incredible growth in the use of mobile devices, such as smart phones and tablets to locate products and services,...
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Shouting the loudest isn’t necessarily the best way for your business to grab attention says Rahul Katrak of strategic ebusiness and marketing consultancy, Futura.  A more subtle and sincere approach will enable you to stand out from your competitors and will create a more robust, enduring brand position for your business. We live in an...
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The team at Futura love good food so its not surprising that we’ve developed a niche in creating brand identities, websites and online marketing plans for a range of restaurants, bars and catering businesses. Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real...
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If there’s one word that summed up 2011 for many small businesses, it was RECESSION. The tough economic times we were faced with have taken a direct hit on many SME’s across a range of industries. Higher unemployment and reduced consumer spending translated into lower budgets, resulting in profit margins and revenues plummeting for many...
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