For selling your products online, an ecommerce website is the most obvious solution. However, maintaining your online brand and enticing customers to make a purchase can often be more challenging than launching the site in the first place.
To offer a helping hand, here at Futura, we’ve decided to outline five of the best ways to increase the profitability of your ecommerce site.
Speed up your site
Every second counts for the delivery of a great user experience. A slow-loading page can result in shoppers clicking elsewhere, so ensure your site is running at the highest speed of bandwidth that you can afford, and make design tweaks to speed up the process of navigating your site for visitors.
Improve your SEO
SEO and keywords are essential for boosting your ecommerce site’s visibility. With potentially thousands of competitors to overcome, including some of the biggest names on the planet, you need to make sure that search engines are listing your products. Focus on ‘conversion-oriented’ keywords that will really help to drive traffic to your store.
Use a responsive design
By 2020, sales from mobile devices will account for 45% of total ecommerce, so a mobile-first strategy is essential if you want to remain competitive. Your site should be easy to navigate, read and understand, so you should invest in a high-quality, responsive ecommerce web design that is geared towards success in the online space of not just 2016, but also many more years to come.
Test different designs
If you wish to maximise sales from your site, testing different layouts is a great way to begin. A/B testing enables you to closely monitor results and conversion rates, so feel free to play around with multiple styles to see what works best for your organisation.
Add a clear call to action
When it comes to securing sales on your website, a clear call to action is a must. Tell your visitors what you want them to do – whether that’s sign up for your mailing list, check out your clearance section or apply a student discount code – and use attractive, clear graphics to do so.
By implementing some of the recommendations above, you will be in a better position to succeed online and grow your sales. If you require assistance with anything in relation to website design and digital marketing, remember to get in touch with the experts at Futura today.