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Category

General Business
08
May

It isn’t just startups that need to worry about branding

Whatever business sector your company is in, when your business is new, it’s obvious enough these days that it requires a powerful and relevant brand strategy, positioning and brand identity. But what if your company is an older one that existed long before most businesses really knew what ‘strategic brand building’ was, or before it had...
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09
Nov

Why brand psychology and strategy is fundamental to empowering your marketing activities

When you are looking to build a successful brand for your business, you may be tempted to leave the hard work to a web development company. To create an effective brand strategy requires delving deeper and attempting to understand the psychology of your clients and customers, which will help you improve the effectiveness and ROI...
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09
Nov

Increasing your ecommerce website’s profitability

For selling your products online, an ecommerce website is the most obvious solution. However, maintaining your online brand and enticing customers to make a purchase can often be more challenging than launching the site in the first place. To offer a helping hand, here at Futura, we’ve decided to outline five of the best ways...
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09
Nov

Why it takes more than designers and code to build a profits driven website

A business driven website should be much more than pleasing to the eye. As well as delivering your key brand messages, your website should be effective at generating sales and inquiries and opening up your business to wider opportunities across the globe. Suitably professional web design is essential to ensure the best quality business website, but...
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09
Nov

How a subtle, authentic and sincere brand strategy can win the day for your business

Shouting the loudest isn’t necessarily the best way for your business to grab attention says Rahul Katrak of strategic ebusiness and marketing consultancy, Futura.  A more subtle and sincere approach will enable you to stand out from your competitors and will create a more robust, enduring brand position for your business. We live in an...
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