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Category

General Business
11
May

Futura Chosen By Accountancy Industry Disruptor Capium To Fast Track Growth

Capium is an innovative cloud-based software suite that provides accountants with a dashboard of powerful tools for accounts production and helps them run a more streamlined and efficient accountancy practice, through their range of practice management tools. Futura’s Managing Director, Rahul Katrak, commented “We’re highly excited to have the opportunity to work with Capium –...
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28
Mar

Want to Make Your Website ‘Future Proof’? Get Real

However, in many ways, restaurant web design does not greatly differ from barristers’ chambers web design, B2B web design or luxury brand web design. We all want roughly the same things from our organisations’ websites, not least a timelessness that will enable our own site to serve us well for many years to come without...
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09
Mar

10 Essential Tips For B2B Marketing Success

By following our essential B2B marketing tips, you will able to market your organisation so that your products or services are seen and heard by many more potential prospects. 1. Understand SEO Ensuring that your website is found through search engines requires you to invest in high-quality content and follow a consistent content strategy that...
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23
Nov

What are the components of a powerful brand strategy?

A compelling brand strategy or sales value proposition can act as a massive catalyst for every element of your sales and marketing activities, for the simple reason that it gives your ideal clients a tangible, compelling and well articulated reason to choose your business over your competitors. So, what does make such a strategy work?...
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09
Nov

Why brand psychology and strategy is fundamental to empowering your marketing activities

When you are looking to build a successful brand for your business, you may be tempted to leave the hard work to a web development company. To create an effective brand strategy requires delving deeper and attempting to understand the psychology of your clients and customers, which will help you improve the effectiveness and ROI...
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09
Nov

Increasing your ecommerce website’s profitability

For selling your products online, an ecommerce website is the most obvious solution. However, maintaining your online brand and enticing customers to make a purchase can often be more challenging than launching the site in the first place. To offer a helping hand, here at Futura, we’ve decided to outline five of the best ways...
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09
Nov

Why it takes more than designers and code to build a profits driven website

A business driven website should be much more than pleasing to the eye. As well as delivering your key brand messages, your website should be effective at generating sales and inquiries and opening up your business to wider opportunities across the globe. Suitably professional web design is essential to ensure the best quality business website, but...
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09
Nov

How a subtle, authentic and sincere brand strategy can win the day for your business

Shouting the loudest isn’t necessarily the best way for your business to grab attention says Rahul Katrak of strategic ebusiness and marketing consultancy, Futura.  A more subtle and sincere approach will enable you to stand out from your competitors and will create a more robust, enduring brand position for your business. We live in an...
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