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Category

Branding
22
Mar

Why Websites Themes & Templates Don’t Help Your Business

What is a genuinely custom web design? Many web design companies seem to think it consists of a pre-designed template taken from an online store, with the client’s logo and content slapped on it and some colour customisation. While this kind of design may require little financial outlay, it simply won’t help a business differentiate...
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22
Mar

Why On Earth Should Customers Choose You?

Right now your company has numerous potential customers trying to decide whether or not they should do business with you – or with one of your competitors. Your marketing strategies or your networking abilities may have got your business in front of them, you may have pitched to them with passion and energy, but unfortunately...
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09
Nov

Exploring The Art Of Creating A Luxury Brand

(Published In The October 2016 Issue of Asian Wealth Magazine) Discover how to create the allure that defines a luxury brand, that will get customers craving your products and services and paying premium prices for them. Luxury brands occupy a special place in our minds that keep us craving them and wanting to buy them...
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09
Nov

Why brand psychology and strategy is fundamental to empowering your marketing activities

When you are looking to build a successful brand for your business, you may be tempted to leave the hard work to a web development company. To create an effective brand strategy requires delving deeper and attempting to understand the psychology of your clients and customers, which will help you improve the effectiveness and ROI...
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09
Nov

Choosing the right web design company for your business

Selecting the right web design company for your business’s website can be a challenge. With thousands of agencies and marketing organisations across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially if you lack web design or digital content experience. There are, however, some telltale signs of...
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