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We publish weekly articles that will help you run a better and more strategically driven business. Browse through our latest articles below and if you don’t want to miss out, join our mailing list to get ou business growth advice sent directly to your inbox.

A compelling brand strategy or sales value proposition can act as a massive catalyst for every element of your sales and marketing activities, for the simple reason that it gives your ideal clients a tangible, compelling and well articulated reason to choose your business over your competitors. So, what does make such a strategy work?...
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Selecting the right web design company for your business’s website can be a challenge. With thousands of web design agencies and marketing companies across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially as commissioning a website for your company is something that is only done every...
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Your firm’s website is central to the success or failure of its all-round online presence – that, after all, is why you engaged the services of a web development company like Futura, or are considering doing so. There is relentless pressure on even small businesses to do everything they can to maximise the leads, sales...
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With studies in recent years having indicated that visitors to websites only hang around for a few seconds on average before departing, the message has surely never been clearer: genuinely effective and professional web design matters. Above all else, your company website is supposed to aid your business’s sales goals and broader growth. If it...
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Let’s imagine that you have a truly great product or service that you have spent several months or even a year developing into the alluring prospect that it is now. You’ve done everything that you need to do to ready that product for the market, right down to having the first batch produced and a...
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How content marketing can double your restaurant bookings  A dedicated restaurant marketing plan could make a big difference to the impact that your establishment makes on its target audience.   As with other types of business, the right content marketing approach could greatly help to boost interest in your restaurant and build its reputation –...
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Whatever business sector your company is in, when your business is new, it’s obvious enough these days that it requires a powerful and relevant brand strategy, positioning and brand identity. But what if your company is an older one that existed long before most businesses really knew what ‘strategic brand building’ was, or before it had...
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What is a genuinely custom web design? Many web design companies seem to think it consists of a pre-designed template taken from an online store, with the client’s logo and content slapped on it and some colour customisation. While this kind of design may require little financial outlay, it simply won’t help a business differentiate...
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Right now your company has numerous potential customers trying to decide whether or not they should do business with you – or with one of your competitors. Your marketing strategies or your networking abilities may have got your business in front of them, you may have pitched to them with passion and energy, but unfortunately...
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