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By

Rahul Katrak
23
Nov

What are the components of a powerful brand strategy?

A compelling brand strategy or sales value proposition can act as a massive catalyst for every element of your sales and marketing activities, for the simple reason that it gives your ideal clients a tangible, compelling and well articulated reason to choose your business over your competitors. So, what does make such a strategy work?...
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28
Aug

The 5 Skills Your Web Design Company Should Have

Selecting the right web design company for your business’s website can be a challenge. With thousands of web design agencies and marketing companies across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially as commissioning a website for your company is something that is only done every...
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07
Aug

Help your website to generate more sales, leads and revenue

Your firm’s website is central to the success or failure of its all-round online presence – that, after all, is why you engaged the services of a web development company like Futura, or are considering doing so. There is relentless pressure on even small businesses to do everything they can to maximise the leads, sales...
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20
Jul

11 reasons why your website isn’t growing your business

With studies in recent years having indicated that visitors to websites only hang around for a few seconds on average before departing, the message has surely never been clearer: genuinely effective and professional web design matters. Above all else, your company website is supposed to aid your business’s sales goals and broader growth. If it...
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10
Jul

Why websites that actually grow businesses don’t come cheap

Let’s imagine that you have a truly great product or service that you have spent several months or even a year developing into the alluring prospect that it is now. You’ve done everything that you need to do to ready that product for the market, right down to having the first batch produced and a...
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03
Jul

How content marketing can double your restaurant bookings

How content marketing can double your restaurant bookings  A dedicated restaurant marketing plan could make a big difference to the impact that your establishment makes on its target audience.   As with other types of business, the right content marketing approach could greatly help to boost interest in your restaurant and build its reputation –...
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08
May

It isn’t just startups that need to worry about branding

Whatever business sector your company is in, when your business is new, it’s obvious enough these days that it requires a powerful and relevant brand strategy, positioning and brand identity. But what if your company is an older one that existed long before most businesses really knew what ‘strategic brand building’ was, or before it had...
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22
Mar

Why Websites Themes & Templates Don’t Help Your Business

What is a genuinely custom web design? Many web design companies seem to think it consists of a pre-designed template taken from an online store, with the client’s logo and content slapped on it and some colour customisation. While this kind of design may require little financial outlay, it simply won’t help a business differentiate...
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22
Mar

Why On Earth Should Customers Choose You?

Right now your company has numerous potential customers trying to decide whether or not they should do business with you – or with one of your competitors. Your marketing strategies or your networking abilities may have got your business in front of them, you may have pitched to them with passion and energy, but unfortunately...
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22
Mar

Why it’s time to use hedge fund marketing to its full potential

The mysteriousness that once surrounded the hedge fund sector is slowly disappearing. The industry evolved over the years, and of recent hedge funds have appreciated the need to become much more marketing savvy. More and more hedge fund managers are responding to these demands by developing a web presence and using the most trusted and effective hedge...
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09
Nov

Exploring The Art Of Creating A Luxury Brand

(Published In The October 2016 Issue of Asian Wealth Magazine) Discover how to create the allure that defines a luxury brand, that will get customers craving your products and services and paying premium prices for them. Luxury brands occupy a special place in our minds that keep us craving them and wanting to buy them...
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09
Nov

3 reasons for solicitors to take the online marketing of their practice seriously

As a solicitor, it goes without saying that your job is a highly demanding and responsible one, for which impeccable specialist knowledge is needed at every stage of your relationships with your clients, to whom you will wish to provide the best service, whatever their specific circumstances. The legal profession is a niche and vitally...
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09
Nov

Why a template based website will never grow your food business

If you are just setting up a new food and drink brand or are looking to grow your existing one, getting the right website design is essential to ensure that you stand out from the crowd. A free website builder can provide you with a basic online presence, but is it enough if you’re looking...
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09
Nov

Why brand psychology and strategy is fundamental to empowering your marketing activities

When you are looking to build a successful brand for your business, you may be tempted to leave the hard work to a web development company. To create an effective brand strategy requires delving deeper and attempting to understand the psychology of your clients and customers, which will help you improve the effectiveness and ROI...
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09
Nov

Increasing your ecommerce website’s profitability

For selling your products online, an ecommerce website is the most obvious solution. However, maintaining your online brand and enticing customers to make a purchase can often be more challenging than launching the site in the first place. To offer a helping hand, here at Futura, we’ve decided to outline five of the best ways...
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09
Nov

Choosing the right web design company for your business

Selecting the right web design company for your business’s website can be a challenge. With thousands of agencies and marketing organisations across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially if you lack web design or digital content experience. There are, however, some telltale signs of...
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09
Nov

Why it takes more than designers and code to build a profits driven website

A business driven website should be much more than pleasing to the eye. As well as delivering your key brand messages, your website should be effective at generating sales and inquiries and opening up your business to wider opportunities across the globe. Suitably professional web design is essential to ensure the best quality business website, but...
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09
Nov

9 Reasons Why Your Website Is Not Growing Your Business

Your company website should be your star sales performer and fee earner.  It should generate valuable enquiries on a weekly basis, open up your business to global opportunities and attract the kind of lucrative clients, whom you would not necessarily meet via word of mouth marketing or your existing business networks. Your website needs to be...
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09
Nov

Why Your Business Needs A Responsive, Mobile Friendly Website

In the not so distant past, any business that wanted to generate leads via the internet just needed to have a well branded, business driven website that was built for desktop computers and laptops. With the incredible growth in the use of mobile devices, such as smart phones and tablets to locate products and services,...
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09
Nov

How a subtle, authentic and sincere brand strategy can win the day for your business

Shouting the loudest isn’t necessarily the best way for your business to grab attention says Rahul Katrak of strategic ebusiness and marketing consultancy, Futura.  A more subtle and sincere approach will enable you to stand out from your competitors and will create a more robust, enduring brand position for your business. We live in an...
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09
Nov

A “No Nonsense” Business Strategy For Your Restaurant That Will Win New Customers & Bring Back Existing Ones.

The team at Futura love good food so its not surprising that we’ve developed a niche in creating brand identities, websites and online marketing plans for a range of restaurants, bars and catering businesses. Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real...
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09
Nov

Why Digital Marketing Spells Win-Win For Your Business

If there’s one word that summed up 2011 for many small businesses, it was RECESSION. The tough economic times we were faced with have taken a direct hit on many SME’s across a range of industries. Higher unemployment and reduced consumer spending translated into lower budgets, resulting in profit margins and revenues plummeting for many...
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