Capium is an innovative cloud-based software suite that provides accountants with a dashboard of powerful tools for accounts production and helps them run a more streamlined and efficient accountancy practice, through their range of practice management tools. Futura’s Managing Director, Rahul Katrak, commented “We’re highly excited to have the opportunity to work with Capium –...Read More

By following our essential B2B marketing tips, you will able to market your organisation so that your products or services are seen and heard by many more potential prospects. 1. Understand SEO Ensuring that your website is found through search engines requires you to invest in high-quality content and follow a consistent content strategy that...Read More

Luxury brands occupy a special place in our minds that keep us craving them and wanting to buy them as a statement of our unique taste and sense of style. But what would make you put your name on a six-year waiting list for a handbag? Or pay five times as much for a product...Read More

However, in many ways, restaurant web design does not greatly differ from barristers’ chambers web design, B2B web design or luxury brand web design. We all want roughly the same things from our organisations’ websites, not least a timelessness that will enable our own site to serve us well for many years to come without...Read More

It could be said that truly professional web design makes everything about designing a website seem easier than it is, and one of the greatest respects in which this is true is when it comes to simplicity. As much as we may all know something is simple when we see it, actually designing something to...Read More

A compelling brand strategy or sales value proposition can act as a massive catalyst for every element of your sales and marketing activities, for the simple reason that it gives your ideal clients a tangible, compelling and well articulated reason to choose your business over your competitors. So, what does make such a strategy work?...Read More

Selecting the right web design company for your business’s website can be a challenge. With thousands of web design agencies and marketing companies across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially as commissioning a website for your company is something that is only done every...Read More

Your firm’s website is central to the success or failure of its all-round online presence – that, after all, is why you engaged the services of a web development company like Futura, or are considering doing so. There is relentless pressure on even small businesses to do everything they can to maximise the leads, sales...Read More

With studies in recent years having indicated that visitors to websites only hang around for a few seconds on average before departing, the message has surely never been clearer: genuinely effective and professional web design matters. Above all else, your company website is supposed to aid your business’s sales goals and broader growth. If it...Read More

Let’s imagine that you have a truly great product or service that you have spent several months or even a year developing into the alluring prospect that it is now. You’ve done everything that you need to do to ready that product for the market, right down to having the first batch produced and a...Read More

What is a genuinely custom web design? Many web design companies seem to think it consists of a pre-designed template taken from an online store, with the client’s logo and content slapped on it and some colour customisation. While this kind of design may require little financial outlay, it simply won’t help a business differentiate...Read More

Right now your company has numerous potential customers trying to decide whether or not they should do business with you – or with one of your competitors. Your marketing strategies or your networking abilities may have got your business in front of them, you may have pitched to them with passion and energy, but unfortunately...Read More

The mysteriousness that once surrounded the hedge fund sector is slowly disappearing. The industry evolved over the years, and of recent hedge funds have appreciated the need to become much more marketing savvy. More and more hedge fund managers are responding to these demands by developing a web presence and using the most trusted and effective hedge...Read More

As a solicitor, it goes without saying that your job is a highly demanding and responsible one, for which impeccable specialist knowledge is needed at every stage of your relationships with your clients, to whom you will wish to provide the best service, whatever their specific circumstances. The legal profession is a niche and vitally...Read More

If you are just setting up a new food and drink brand or are looking to grow your existing one, getting the right website design is essential to ensure that you stand out from the crowd. A free website builder can provide you with a basic online presence, but is it enough if you’re looking...Read More

When you are looking to build a successful brand for your business, you may be tempted to leave the hard work to a web development company. To create an effective brand strategy requires delving deeper and attempting to understand the psychology of your clients and customers, which will help you improve the effectiveness and ROI...Read More

For selling your products online, an ecommerce website is the most obvious solution. However, maintaining your online brand and enticing customers to make a purchase can often be more challenging than launching the site in the first place. To offer a helping hand, here at Futura, we’ve decided to outline five of the best ways...Read More

Selecting the right web design company for your business’s website can be a challenge. With thousands of agencies and marketing organisations across the United Kingdom and indeed the world, you could be forgiven for feeling a little perplexed, especially if you lack web design or digital content experience. There are, however, some telltale signs of...Read More

A business driven website should be much more than pleasing to the eye. As well as delivering your key brand messages, your website should be effective at generating sales and inquiries and opening up your business to wider opportunities across the globe. Suitably professional web design is essential to ensure the best quality business website, but...Read More

Your company website should be your star sales performer and fee earner.  It should generate valuable enquiries on a weekly basis, open up your business to global opportunities and attract the kind of lucrative clients, whom you would not necessarily meet via word of mouth marketing or your existing business networks. Your website needs to be...Read More

In the not so distant past, any business that wanted to generate leads via the internet just needed to have a well branded, business driven website that was built for desktop computers and laptops. With the incredible growth in the use of mobile devices, such as smart phones and tablets to locate products and services,...Read More

Shouting the loudest isn’t necessarily the best way for your business to grab attention says Rahul Katrak of strategic ebusiness and marketing consultancy, Futura.  A more subtle and sincere approach will enable you to stand out from your competitors and will create a more robust, enduring brand position for your business. We live in an...Read More

The team at Futura love good food so its not surprising that we’ve developed a niche in creating brand identities, websites and online marketing plans for a range of restaurants, bars and catering businesses. Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real...Read More

If there’s one word that summed up 2011 for many small businesses, it was RECESSION. The tough economic times we were faced with have taken a direct hit on many SME’s across a range of industries. Higher unemployment and reduced consumer spending translated into lower budgets, resulting in profit margins and revenues plummeting for many...Read More